Where customer insights
meet
human psychology
Welcome to Custology Insights—where the heart and soul of business meets measurement and metrics
The magic of business lies where a value proposition’s heartbeat meets its real-world implementation. At Custology Insights, we specialise in bridging the gap between businesses and their customers, unlocking insights that align a brand’s purpose with its value proposition and market needs.
This is where the magic happens!
As custodians of human insights, we uncover the psychology and behaviour driving customer decisions. Our role is to diagnose friction points—both internal and external—and identify the weaknesses and opportunities that may be holding your business back from reaching its full potential.
Custology Insights is the missing cog in the machine, helping your business not only bring its value proposition to life but also ensure it resonates with the market as intended. We listen to the heartbeat of your business, measure its pulse, and guide you in restoring its rhythm in a way that benefits internal stakeholders and the customers who rely on you.
At Custology Insights, we combine traditional market research methodologies and techniques with an expanded set of insights tools - ‘technologies of consciousness’ - in order to illuminate bridges to new paradigms of business success.
Customers each bring a different perspective, which has been shaped by their experiences and interactions, as well as the way that a brand has presented itself to the world. So, it is likely that your current offerings and ideas, however well researched, only cater to the needs that your clients and stakeholders are able to imagine and express – think ‘faster horses’.
Custology Insights is here to encourage you to see things from a new perspective. Imagine looking through a neutral lens—seeing your brand without bias—and reimagining from there.
We’re not here to tell you what you already know; we’re here to shine a light on the areas you didn’t know you didn’t know. Through our multidimensional approach you’ll uncover the insights that create alignment, foster trust, and drive long-term success, helping you move forward with confidence. Where could you be if your insights came through new lenses—from microscopic detail to telescopic vision—shaping everything from survey design to analysis and reporting?
Our Mission: Reducing Friction, Increasing Connection
Customer friction often triggers emotional responses, creating stress that affects both business outcomes and human well-being. At Custology Insights, we help our clients identify and reduce cortisol-inducing stress points, replacing them with oxytocin-driven, positive emotional experiences. By fostering better brand experiences, we contribute to a world built on trust, loyalty, and positivity.
At the heart of Custology are our core values—trust, data security, and a holistic, human-centered approach—that guide everything we do. We are your dedicated partner in uncovering the intersection of customer stories, psychology, business and energetic stewardship, helping you align your brand’s purpose with market needs.
Custology Insights is part of a wider family of brands united by a shared vision: to spark positive transformation in the world. This group includes The Joy Division, The Transformation Initiative and Reset You. Together, we empower businesses to be better—not just for their customers, but for the planet as a whole.
Our Expertise
Value Proposition Alignment
Helping businesses refine their offerings to resonate deeply with their customers, ensuring maximum impact and relevance.
Innovation and Testing
Driving innovation through pricing strategies, product testing, and market validation to stay ahead in competitive landscapes.
Customer Experience Excellence
Enhancing customer journeys by uncovering emotional touchpoints and delivering transformative insights that foster loyalty and trust.