Where customer insight meets human psychology
Welcome to Custology Insights, where the business heart and soul meets measurement and metrics
The magic of business lies in the interface between the beating heart of a value proposition and its tangible implementation. At Custology, we specialize in bridging the gap between businesses and their customers, unlocking insights that align a brand’s purpose with its value proposition and market needs.
As custodians of human insights, we uncover the psychology and behavior driving customer decisions. Our role is to diagnose friction points—both internal and external—and identify the weaknesses and opportunities that may be holding your business back from reaching its full potential.
Custology is the missing cog in the machine, helping your business not only bring its value proposition to life but also ensure it resonates with the market as intended. We listen to the heartbeat of your business, measure its pulse, and guide you in restoring its rhythm in a way that benefits internal stakeholders and the customers who rely on you.
We’re not here to tell you what you already know; we’re here to shine a light on the areas you didn’t know you didn’t know. With Custology, you’ll uncover the insights that create alignment, foster trust, and drive long-term success.
Our Mission: Reducing Friction, Increasing Connection
Customer friction often triggers emotional responses, creating stress that affects both business outcomes and human well-being. At Custology, we help our clients identify and reduce cortisol-inducing stress points, replacing them with oxytocin-driven, positive emotional experiences. By fostering better brand experiences, we contribute to a world built on trust, loyalty, and positivity.
At the heart of Custology are our core values—trust, data security, and a holistic approach—which guide everything we do. We are your dedicated partner in uncovering the intersection of customer stories, psychology, business and energetic stewardship, helping you align your brand’s purpose with market needs.
As the insights engine for The Joy Division and a proud member of The Transformation Initiative (TTI) group of brands (www.the-transformation-initiative.com), Custology Insights shares a unified vision: to spark positive transformation in the world. Together, we empower businesses to be better—not just for their customers, but for the planet as a whole.
Our Expertise
Value Proposition Alignment
Helping businesses refine their offerings to resonate deeply with their customers, ensuring maximum impact and relevance.
Innovation and Testing
Driving innovation through pricing strategies, product testing, and market validation to stay ahead in competitive landscapes.
Customer Experience Excellence
Enhancing customer journeys by uncovering emotional touchpoints and delivering transformative insights that foster loyalty and trust.
Market Pulse: Your Insights Edge in Australian Banking
In the dynamic landscape of Australian banking, staying competitive isn't just about knowing your position – it's about understanding the complete picture of industry dynamics, customer experience, channel performance, and emotional engagement that drives success.
Market Pulse, a syndicated benchmarking study continues to be the definitive measurement of performance and customer behaviour in Australian Retail banking.
2025 marks the 10 year anniversary of this comprehensive benchmarking study!
This truly insight led study stands as one of the industry's most efficiently detailed benchmarking studies, delivering insights that go far beyond traditional NPS metrics. We provide a comprehensive scan of the entire operations, and provide both depth and breadth in industry and brand insights. We delve into the critical moments that shape customer relationships, from everyday transactions to complex problem resolution, giving you both the what and the how of banking excellence.
Market Pulse evaluates customer interactions with Australian banking brands across three primary lenses, Channels, Journeys and Products. It provides valuable brand and industry level insights. More detail on this study is available by following the link below, or get in touch directly to find out more. Prospectuses also available for other industries.
Introducing Pulse Check
The Tools of Our Trade
At Custology, we employ a blend of traditional market research techniques alongside innovative approaches inspired by our collaboration with The Transformation Initiative (TTI). Through this partnership, we have access to breakthrough technologies of consciousness that allow us to explore business in entirely new ways.
Pulse Check: Listening to the Energy of Your Business
Every business holds a unique energetic blueprint—like a living, breathing organism, this energy shapes everything from daily operations to long-term success. Pulse Check engages this energy as a key data source, offering insights to inform decision-making and strategic direction.
Working with the principles of energetic governance, Pulse Check reimagines business stewardship, moving beyond traditional frameworks. What if your brand or business idea already existed in the quantum field in its fully actualized state? Pulse Check enables you to tap into this energy body, hear its pure voice, and align your decisions with its ultimate potential.
Harnessing Technologies of Consciousness for Business Transformation
For decades, technologies of consciousness have been utilized in various fields, including by the CIA, to achieve alignment and clarity. Now, these transformative tools are available to businesses seeking greater alignment, ease, and success in everything they do.
Jeannine Verriest, a pioneer in this space, has been working with businesses for almost a decade, helping them shift from “survival to thrival.” Her work has empowered countless organizations to unlock their full potential by tapping into their unique energetic blueprint.
This approach is incredibly versatile and can be applied across all aspects of your business—from developing new product ideas and pricing strategies to optimizing team structures and refining communication. It’s like having a direct line to the heart of your business’s energetic essence, allowing you to make decisions that are deeply aligned with your purpose and vision.