Privacy Notice for Market Research Participants
Privacy Notice for Market Research Participants, Last updated: 11 April
Custology Insights Pty Ltd is committed to protecting the privacy of individuals who participate in our market research studies. This Privacy Notice explains how we collect, use, and protect your personal information when you participate in our research projects. We are an active member of The Research Society, the Australian Market Research Industry Body (https://www.researchsociety.com.au/) and adhere to its market research Code of Conduct. This Privacy Notice is governed by the laws of Australia. We may update this Privacy Notice from time to time. We will notify you of any changes by posting the updated Privacy Notice on our website. If you have any questions or concerns about our privacy practices, please contact us at georgina@custology-insights.com.
1. What Personal Information We Collect:
Contact Information: We may collect your name, email address, phone number, and address to contact you about study participation or send you reminders.
Survey Responses: We collect your answers to survey questions, which may include demographics, opinions, and preferences.
Interview Data: If you participate in focus groups or interviews, we may record your statements and observations.
Other Information: We may also collect information from publicly available sources or your interactions with us outside of the research study, such as through our website or social media.
2. How We Use Your Personal Information:
Research Purposes: We use your personal information to conduct market research studies, analyze data, and provide insights to our clients.
Communication: We may use your contact information to send you reminders about study participation, thank you notes, or information about related research opportunities.
Internal Administrative Purposes: We may use your personal information for internal administrative purposes, such as managing your participation in the study and ensuring compliance with applicable laws and regulations.
Compliance with Law: We may use your personal information to comply with legal obligations or respond to lawful requests.
3. Sharing Your Personal Information:
Clients: We may share anonymized or aggregated data with our clients for research purposes. We will only share your individual responses if we have obtained your express permission in the survey itself.
Third-Party Service Providers: We may share your personal information with third-party service providers who help us conduct our research, such as data processing or storage providers. These providers are under contract to protect your information.
Legal Compliance: We may disclose your personal information to law enforcement or regulatory bodies if required by law.
4. Your Rights:
Access: You have the right to request access to your personal information held by us.
Correction: You have the right to request that we correct any inaccuracies in your personal information.
Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions.
Withdrawal: You have the right to withdraw your consent to participate in the research study at any time.
Objection: You have the right to object to the processing of your personal information for marketing purposes.
5. How to Exercise Your Rights: You can exercise your rights by contacting us at georgina@custology-insights.com. We will respond to your requests within a reasonable timeframe.
6. Security Measures: We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. This includes implementing appropriate security measures in our data storage, processing, and transmission systems.
7. Data Retention: We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Notice or as required by law. We will destroy or de-identify your information as soon as it is no longer needed.